archive
en tradition i ny tappning
/// s:t eriks bryggeri
A unique design collaboration between designers Chris Martin and Ebba Alling for the launch of S:t Eriks Ljus Lager.
>>
saluhall live
/// söderhallarna
With the goal to find new ways of communicating with their customers and reaching a new target group, Söderhallarna launched Saluhall Live, a digital live shopping experience focusing on food and drinks.
>>
söderhjälpen
/// pro-bono project
To raise money for people in Ukraine AWB together with a Södermalm community launched a charity auction campaign to benefit the Red Cross.
>>
the driver update
/// hyundai
Every third Swede would rather leave the car at home than fight with e-scooters, moped cars and mobile zombies in the city. That’s why we created The Driver Update. To make people feel safe in the modern city traffic.
>>
talisker clear water quest
/// talisker
An influencer and branding campaign to keep on building Talisker’s position as the true outdoor and adventure whisky brand.
>>
kontorsångest
/// united spaces
A brand building content campaign where we in a humorous way portrayed the office anxiety many people feel post the pandemic.
>>
gatheron
/// johnnie walker
A creative mini-festival filled with talks, workshops, and live performances that inspired consumers to take bold steps in life by introducing new skills, perspectives and experiences.
>>
unpolished
/// dr. martens
A creative content campaign between Dr. Martens and Dopest shining a spotlight on “icons wearing icons” with Cleo Missaoui and Gonza-Ra.
>>
classic meets contemporary
/// dr. martens
A unique pop-up art exhibition where two forward thinking artists interpreted Dr. Martens innovative collection of footwear for the autumn and created three limited edition artworks.
>>
lifewear event
/// uniqlo
An inspiring in store event to celebrate female entrepreneurship and creativity in Sweden.
>>
staycation squad
/// gordons
A brand building campaign that celebrated the culture of Stockholm and its community through the establishment of Gordon’s 0,0% Staycation Squad.
>>
de dolda matinspiratörerna
/// larsa
A brand building content campaign where you got to meet the hidden sources of inspiration behind the food profiles Christin Kashou, Petite Foods and Aadel Kersh.
>>
for urban easy living
/// comfort hotel
A brand campaign to attract a younger audience, portraying the perfect city weekend made easy by Comfort Hotel.
>>
novelties
/// johnnie walker
To celebrate true craftsmanship we developed the concept Johnnie Walker Novelties – a limited edition of hand blown highball whisky glasses, crafted by Persson & Persson, a small glasswork studio located in Småland in the southern part of Sweden.
>>
body launch
/// verso
An intimate and meditative digital campaign launching Verso’s new body category.
>>
visual identity
/// ica kvantum södermalm
A visual identity that shows that ICA Kvantum Södermalm have high ambitions, great taste (in terms of both food and appearance) and a sustainable approach in everything they do. A personal, artless, timeless and positive profile that saluts passion for food and sustainability.
>>
today’s office
/// hyundai
To inspire the benefits of driving an electric car and the opportunity to work connected from places that are otherwise off-the-grid, Hyundai launched “Today’s Office powered by IONIQ 5”. A sustainable produced micro cottage, furnished as an office and located in the middle of nature, entirely powered by the IONIQ 5.
>>
50 years exhibition
/// gränbystaden
An extensive exhibition created together with Bang Universe. A retrospective time travel that offeres a mix of Gränby and popular culture fun facts and milestones through the decades. It also gave the visitors a glimpse of what the future could look like.
>>
slowtending
/// zacapa
A slowly crafted cocktail experience that needs several days, or even weeks, to reach perfection. A truly delicate and limited edition cocktail that guests can reserve and get digital updates on the slow and meticulous process.
>>
come grow with us
/// united spaces
A series of filmed short talks for Linkedin hosted by Innocent Mugenga (Aline) featuring United Spaces members, discussing growth, whether business, personal or societal.
>>
top notes
/// tanqueray
They say you eat with your eyes. What about the nose? For this unique experience we’ve created alluring fragrances based on premium gin cocktails, in a collaboration with Muro Scents and Tanqueray.
>>
greekazo x ntege
/// levis
A content collaboration for LEVIS with content creator Richard Ntege portraying the music artist Greekazo in the latest LEVIS collection.
>>
product range
/// verso
We casted a diverse crowd of interesting people that could front the Verso skincare products in an appealing, credible, and educative way and created tons of images, how to videos and moving material to guide the audience through the full Verso product range.
>>
50 years celebration
/// gränbystaden
A fun 360 campaign to raise awareness about Gränbystaden turning 50 years. A campaign showing how much Gränbystaden has evolved, from a shopping mall to an attractive and vibrant cityscape with a mix of retail, offices, residential, service, and cultural activities.
>>
talisker adventures winter bath
/// talisker
A campaign connecting Talisker to strong the winter bath trend. The campaign consisted of two parts, a full weekend winter bath experience in Åre curated by Talisker and a cold bath guide with 12 winter bathing spots from south to north in Sweden.
>>
food waste school
/// ica
A Food Waste after school club for kids during the autumn school break where Södermalm kids learned the whole process of cooking. From planning and buying the right amount of food to how to use the whole vegetable to reduce waste and what you can do with the leftovers.
>>
demo day
/// hoka
An event concept for HOKA, their first demo day for media, retailers, influencers and fans of the brand at the newly opened outdoor track ASCARO PADEL.
>>
staycay tour
/// gordon’s
The Gordon’s Staycay Tour was a mobile bar concept with a bar truck visiting hotspots in Norway, Denmark and Sweden, equipped with a topping station to design your own personal gin and tonics.
>>
smart ingredients
/// verso
A bank of assets created to highlight every component, formulation and smart ingredient of the Verso range, helping costumers navigate through their skincare journey and everyday routine.
>>
petanqueray
/// tanqueray
In the summer of 2021 AWB launched PeTanqueray – a boule and cocktail experience by Tanqueray and Boulebar celebrating French heritage.
>>
cozy up cup
/// baileys
A concept where we decided to serve a classic, a hot chocolate, but in a new way, inside and out. We invited the acclaimed Copenhagen based ceramicists MK Studio, to craft the perfect cup for Baileys hot chocolate. The cup was sold a trendy Copenhagen based store, Holly Golightly.
>>
launch of torsgatan 26
/// united spaces
Launch of the United Spaces co-working space ‘Torsgatan 26’, located in one of Stockholm’s most iconic buildings, making it a new destination for Stockholmers.
>>
treatmas
/// baileys
In time for the holiday season, we invited to two dessert experts to create delicious deserts infused with Baileys Salted Caramel. The dessert where made available to end consumers through digital bake-alongs.
>>
journal
/// verso
The Verso Journal is where you can deep dive into great stories, inspiring ideas, and reflections on global topics and issues around skincare. We create themes, write articles, and put together visuals.
>>
non-alc masterclass
/// seedlip
A cocktail masterclass, together with a World Class winning bartender, to educate and inspire Danes on how to make more elaborate and tasty yet simple non-alcoholic cocktails at home.
>>
sicilian pasta
/// gordon’s
To launch the new Gordon’s Sicilian Lemon we developed an Italian inspired gin pasta recipe together with foodie Gabriella Skog.
>>
the friday grocery bag
/// ica kvantum södermalm
A grocery bag concept to inspire customers to eat, think, and live more sustainably.
>>
reboot
/// dr. martens
Dr. Martens Presents Reboot is a concept created to support up and coming talent, championing creativity and resilient spirit of grassroots artists and creatives in the Nordics.
>>
tiki tuesdays
/// captain morgan
An on-trade activation at ÖN in Stockholm, Tijuana in Oslo, and Halvandet in Copenhagen, where guests could order a tiki kit at the bar complete with a pitcher of Tiki Colada, snacks, and games.
>>
products connecting
/// verso
An elegant and poetic yet informative visual concept that guides fans through different product categories, routines, and ingredients within the Verso product universe.
>>
nice slice
/// baileys
An exquisite dessert pizza using the new Baileys Strawberries and cream in it. A fun and innovative alternative to the classic Midsummer strawberry cake tapping into the strong pizza trend. The pizza was also served at the popular pizza place Deglabbet in Stockholm for a limited period.
>>
roots in science
/// verso
Verso was born out of the desire to make advanced beauty science accessible for everyday consumers. Not only bringing formulas and derivates from labs to shelves but in an appealing self-explanatory package. These visual assets were created to shed light on this fact and highlight refined skincare in style.
>>
semleys
/// baileys
We created a new take on the semla. A Baileys style semla – Semleys – to connect the brand to the cultural calendar in Sweden. The Semleys was a semla with Baileys Salted Caramel inside as well as in the hot milk that it was served with.
>>
talisker adventures camper van
/// talisker
An expansive guide (both physical and digital) to beautiful, scenic and adventurous places in the Swedish nature. Spots that are perfect for your camper van, a travel option that has seen a big boom during covid. To promote the guide, we put together an exclusive camper van weekend for influencers and consumers in Sweden and Denmark.
>>
daily glow
/// verso
Launch of the new Verso product Daily Glow, through an elegant and classy yet relaxed concept. A tribute to the awakening. To the bright light that shines through promising a new start. To sunbeams, to glare, to glow and to hope.
>>
tough as you
/// dr. martens
Dr. Martens offers a platform to support the next generation of creators. With the Tough as You initiative, they want to increase creative opportunities for young and underrepresented talent.
>>