A celebration worthy of the iconic Levi’s 501’s 150th year anniversary.
Every third Swede would rather leave the car at home than fight with e-scooters, moped cars and mobile zombies in the city. That’s why we created The Driver Update. To make people feel safe in the modern city traffic.
To raise money for people in Ukraine AWB together with a Södermalm community launched a charity auction campaign to benefit the Red Cross.
An influencer and branding campaign to keep on building Talisker’s position as the true outdoor and adventure whisky brand.
A brand building content campaign where we in a humorous way portrayed the office anxiety many people feel post the pandemic.
A creative mini-festival filled with talks, workshops, and live performances that inspired consumers to take bold steps in life by introducing new skills, perspectives and experiences.
A creative content campaign between Dr. Martens and Dopest shining a spotlight on “icons wearing icons” with Cleo Missaoui and Gonza-Ra.
An inspiring in store event to celebrate female entrepreneurship and creativity in Sweden.
A brand building content campaign where you got to meet the hidden sources of inspiration behind the food profiles Christin Kashou, Petite Foods and Aadel Kersh.
A brand campaign to attract a younger audience, portraying the perfect city weekend made easy by Comfort Hotel.
A unique design collaboration between designers Chris Martin and Ebba Alling for the launch of S:t Eriks Ljus Lager.
Conceptualisation and execution for a full brand identity, and the launch of pop-up restaurant Skippers Inn.
A digital campaign using ChatGPT to inspire city dwellers to invest their Sundays in themselves and their recreation, with the new Hyundai i10.
Establishing a local, community-driven presence for a global brand
To celebrate true craftsmanship we developed the concept Johnnie Walker Novelties – a limited edition of hand blown highball whisky glasses, crafted by Persson & Persson, a small glasswork studio located in Småland in the southern part of Sweden.
A visual identity that shows that ICA Kvantum Södermalm have high ambitions, great taste (in terms of both food and appearance) and a sustainable approach in everything they do. A personal, artless, timeless and positive profile that saluts passion for food and sustainability.
To inspire the benefits of driving an electric car and the opportunity to work connected from places that are otherwise off-the-grid, Hyundai launched “Today’s Office powered by IONIQ 5”. A sustainable produced micro cottage, furnished as an office and located in the middle of nature, entirely powered by the IONIQ 5.
An extensive exhibition created together with Bang Universe. A retrospective time travel that offeres a mix of Gränby and popular culture fun facts and milestones through the decades. It also gave the visitors a glimpse of what the future could look like.
A slowly crafted cocktail experience that needs several days, or even weeks, to reach perfection. A truly delicate and limited edition cocktail that guests can reserve and get digital updates on the slow and meticulous process.
A series of filmed short talks for Linkedin hosted by Innocent Mugenga (Aline) featuring United Spaces members, discussing growth, whether business, personal or societal.
They say you eat with your eyes. What about the nose? For this unique experience we’ve created alluring fragrances based on premium gin cocktails, in a collaboration with Muro Scents and Tanqueray.
A campaign connecting Talisker to strong the winter bath trend. The campaign consisted of two parts, a full weekend winter bath experience in Åre curated by Talisker and a cold bath guide with 12 winter bathing spots from south to north in Sweden.
A Food Waste after school club for kids during the autumn school break where Södermalm kids learned the whole process of cooking. From planning and buying the right amount of food to how to use the whole vegetable to reduce waste and what you can do with the leftovers.
The Gordon’s Staycay Tour was a mobile bar concept with a bar truck visiting hotspots in Norway, Denmark and Sweden, equipped with a topping station to design your own personal gin and tonics.
In the summer of 2021 AWB launched PeTanqueray – a boule and cocktail experience by Tanqueray and Boulebar celebrating French heritage.
A concept where we decided to serve a classic, a hot chocolate, but in a new way, inside and out. We invited the acclaimed Copenhagen based ceramicists MK Studio, to craft the perfect cup for Baileys hot chocolate. The cup was sold a trendy Copenhagen based store, Holly Golightly.
In time for the holiday season, we invited to two dessert experts to create delicious deserts infused with Baileys Salted Caramel. The dessert where made available to end consumers through digital bake-alongs.
A cocktail masterclass, together with a World Class winning bartender, to educate and inspire Danes on how to make more elaborate and tasty yet simple non-alcoholic cocktails at home.
To launch the new Gordon’s Sicilian Lemon we developed an Italian inspired gin pasta recipe together with foodie Gabriella Skog.
Dr. Martens Presents Reboot is a concept created to support up and coming talent, championing creativity and resilient spirit of grassroots artists and creatives in the Nordics.
An on-trade activation at ÖN in Stockholm, Tijuana in Oslo, and Halvandet in Copenhagen, where guests could order a tiki kit at the bar complete with a pitcher of Tiki Colada, snacks, and games.
An exquisite dessert pizza using the new Baileys Strawberries and cream in it. A fun and innovative alternative to the classic Midsummer strawberry cake tapping into the strong pizza trend. The pizza was also served at the popular pizza place Deglabbet in Stockholm for a limited period.
We created a new take on the semla. A Baileys style semla – Semleys – to connect the brand to the cultural calendar in Sweden. The Semleys was a semla with Baileys Salted Caramel inside as well as in the hot milk that it was served with.
An expansive guide (both physical and digital) to beautiful, scenic and adventurous places in the Swedish nature. Spots that are perfect for your camper van, a travel option that has seen a big boom during covid. To promote the guide, we put together an exclusive camper van weekend for influencers and consumers in Sweden and Denmark.
Launch of the new Verso product Daily Glow, through an elegant and classy yet relaxed concept. A tribute to the awakening. To the bright light that shines through promising a new start. To sunbeams, to glare, to glow and to hope.
Dr. Martens offers a platform to support the next generation of creators. With the Tough as You initiative, they want to increase creative opportunities for young and underrepresented talent.