Comfort Hotel – There’s room for

The Brief
Comfort Hotel wanted to reach out to young adults with a time-limited price offer – while simultaneously strengthening their position as the obvious choice for affordable and social hotel stays in Nordic metropolitan areas.

The Work
With "There's room for", we played on urban cramped living, encouraging people to make space for friends at a Comfort Hotel. Through dynamic visuals, we created a campaign of warmth and spontaneity. In the dark winter months when distances feel long, we reminded our audience how easily friends can reunite. With Comfort Hotel, you're not just visiting a city – you're reviving relationships.

The campaign featured contemporary images with witty, charming copy that reinforced Comfort Hotel's brand, driving bookings and positioning them as the go-to choice for young adults meeting IRL.