Villa Minuty

The Brief
Launch the Stockholm premier of Villa Minuty, the exclusive seasonal concept by Château Minuty, located on the rooftop terrace of Lydmar Hotel, and establish it as one of the city’s most sought-after summer destinations.

Our Work
Working closely with Château Minuty and Lydmar Hotel, we developed and executed the official launch strategy for Villa Minuty, combining experiential storytelling, media relations, and event production to introduce the concept to the Swedish market.

A comprehensive PR initiative targeted leading lifestyle, hospitality, and food & beverage media, highlighting the unique story behind Villa Minuty – a globally exclusive concept with only a handful of worldwide, of which Stockholm is one.

The launch began with a dedicated media experience, providing editors and creators with an immersive introduction to the brand and concept. The evening continued with an invite-only gathering that brought together key tastemakers, industry profiles, and media representatives.

The event generated significant editorial and social media coverage, positioning Villa Minuty as a destination that brings a touch of Saint-Tropez to the heart of Stockholm.