S:t Eriks – S:team Objects
Brief
Make S:t Eriks more visible to more people and potential customers
The Work
For generations, sauna enthusiasts have poured beer onto hot stones to release the comforting aroma of freshly baked bread. Together with S:t Eriks, we transformed this beloved ritual into a new brand experience. Instead of wasting a good brew, we created a bespoke sauna oil that captures the same scent, forming the centrepiece of S:team Objects. The launch was celebrated at The Sacred Sauna with S:t Eriks beer and Bruno’s Korvbar hot dogs, and the collection was released exclusively through Esteriör, selling out instantly.
To take it further, we introduced a sauna on wheels, complete with an alcohol-free beer bar, bringing the brewery into wellness spaces in an entirely new way.
