Launch of Sally’s bar

Brief
Launch the new bar Sally's at the Sheraton and generate visibility in food and beverage media through strategic PR and an engaging launch event.

Our work
AWB was responsible for the entire launch, from PR strategy and press relations to event production. We executed two press releases: one introducing bar manager Bobby Hiddleston, and one timed with the official launch of Sally's, to build anticipation and secure media coverage in relevant channels.

The launch culminated in an exclusive pre-opening event for media and key profiles, where guests experienced the Sally's concept and menu on site. AWB managed the guest list, on-site coordination, and full event production, resulting in extensive coverage and a strong presence across food and beverage media.