RE.UNIQLO
The Brief
AWB was asked by UNIQLO to develop a communication strategy and execute the launch of RE.UNIQLO, where customers can have their favourite clothes repaired at the flagship store in Kungsträdgården.
The Work
AWB had the privilege of introducing RE.UNIQLO STUDIO at UNIQLO's flagship store in Kungsträdgården, Stockholm. The new concept invites customers to repair, remake and upcycle their garments using special sewing and embroidery techniques - giving them a longer life and a unique character.
In addition to shaping the communications strategy and managing the press release, AWB orchestrated the press conference, facilitated interviews with key spokespeople and hosted an influencer event.
RE.UNIQLO STUDIO is located on the 1st floor of the UNIQLO store and is open during the store's regular opening hours.
