Launch of Oatly Look Book

Brief
Highlight the launch of Oatly Look Book Vol. 3.

Our work
Ahead of the release of Oatly's new Look Book, AWB developed and produced a launch event at the award-winning cocktail bar Tjoget. The Look Book maps global drink trends based on insights from bars and cafés across 60+ markets, and the evening invited media and profiles to explore its content through cocktail tastings, dinner and storytelling.

Tjoget's bar team created three cocktails exclusively for the night, including the signature drink Gooseberry & Almond, which remained on Tjoget's menu throughout June. AWB also led a targeted PR initiative towards lifestyle and food and beverage media, positioning the Look Book within the broader creative drink culture.