HOKA Community

The brief
HOKA is currently one of the world’s most sought-after running brands. To connect with Swedish culture, AWB took on the task of initiating a local presence through a variety of initiatives.

The work
By activating the HOKA Run Club in Stockholm, we’ve connected with local running profiles, and over time, a strong relationship with the brand has been established. With the launch of HOKA Kawana Club, we implemented HOKA in a gym environment with re-occurring workout sessions with invited profiles. Through curated gifting and seeding of products towards media and influencers, we continue to take HOKA to Swedish streets, trails, and tracks with an ongoing presence in social media.