Design Your Future

The Brief
Our brief was to develop a campaign concept that would raise awareness and interest in educational programmes and career opportunities within the printing industry. The aim was to engage new talent as well as those who already have the necessary skills.

The Work
We developed the campaign concept "Design Your Future" – a positive and inspiring platform that highlights the diversity and opportunities within the graphic arts industry. The campaign celebrates creativity and individuality, while showcasing how the industry empowers individuals to design their own future.

As part of the campaign, we produced a series of films featuring three prominent creatives – Martin Ander, Parasto Backman and Karl Grandin – who share their experiences of the graphic arts world. In the films, they design a print that captures the essence of the industry and conveys the message "Design Your Future".

To give a deeper insight into the work of the industry, the creatives took their designs to various print shops where they met printers who talked about what they love most about their jobs and shared their passion for the graphic arts.