Club JBL Amsterdam

Brief
Club JBL Amsterdam was Harman’s major European launch event for JBL, bringing together media, creators and ambassadors around the brand’s latest product news and upcoming launches.
AWB’s assignment was to secure relevant Swedish attendance on site while also generating broader visibility for JBL across Swedish media.

Our Work
AWB led the Swedish activation from planning through to follow-up. This included media, creator and ambassador selection and invitations, project management, travel coordination, participant briefings, press outreach, media relations and reporting.

Representing Sweden at the event were journalists from Aftonbladet, Feber, Mobil.se and Dopest, alongside creators Sem Bloom and Julia Ringblom.