Bocuse d’Or Sweden

The Brief
Create media attention for the Swedish candidate Gustav Leonhardt and team Sweden, leading up to the European final of the prestigious culinary competition Bocuse d’Or in Trondheim and directly afterwards.

The Work
AWB initiated a couple of press activiations, resulting in features about Gustav Leonhardt and team Sweden. This took place in both digital and printed media, as well as segments on national television and radio.