Birra Moretti – Tutti a Tavola

Brief
AWB was tasked with evolving and expanding Birra Moretti's Tutti a Tavola concept – an Italian family-style dining experience. The objective was to strengthen consumer relationships through engaging and memorable experiences, generate earned media that reinforced the brand's association with authentic Italian food traditions, and attract new on-trade partners.

Our Work
AWB brought Tutti a Tavola to life through three on-trade activations held during May and June 2026 at Bleck, Bastardo, and Tropical un Pezzo in Stockholm. The launch was supported by a joint PR campaign highlighting Birra Moretti's invitation to authentic Italian family dinners across the city. Each restaurant received tailored content and dedicated booking flows designed to drive interest and convert guests for their respective event.

Alongside the activations, AWB delivered an integrated communications campaign combining paid digital advertising to drive traffic and attendance with PR to maximise awareness of the concept. This included an exclusive event for selected KOLs and creators, generating organic social reach. To further extend the campaign, Tutti a Tavola kits were sent to a curated group of creators, enabling them to interpret the concept in their own homes and continue the conversation across social channels.