Position the new S:t Eriks Ljus Lager as an attractive choice for consumers with an interest in design that value craftsmanship.
A unique design collaboration, bringing a new aesthetic element to two essential parts in the journey of a craft beer – the beer handle, and the beer glass. Experienced designer and founder of Massproductions, Chris Martin, designed and crafted a colorful beer handle. The handle drew inspiration from the unique beer glass, designed by up-and-coming illustrative designer Ebba Alling. A meeting in craftsmanship, passion, and design. The mouth-blown beer glass, produced by BOBO glass, was sold exclusively in a limited edition through Stockholm-based interior shop Esteriör.