GeoGuessr World Championship 2025

Brief
Create awareness around GeoGuessr World Championship 2025 and spark interest in the game among new target audiences. The communication aimed to highlight GeoGuessr as a global phenomenon with a passionate and engaged community.

Our Work
We developed a communication strategy and clear key messages for GeoGuessr World Championship 2025, tailored to an international audience. In the role of lead agency, we coordinated the work together with international agencies to create cohesive communication across multiple markets. We worked continuously with media relations, secured article placements, and arranged interviews with both players and representatives of GeoGuessr. Through close dialogue with the organizer and partners, the communication contributed to increased visibility ahead of and during the championship.