Stone Island x Stockholm

The Brief
Generate local media attention for the opening of global luxury brand Stone Island’s new Stockholm flagship store, along with an introduction to local culture.

The Work
Through strategic PR work, AWB secured media coverage for the already-opened Stone Island flagship store in digital and printed media. To introduce the brand to local culture, and initiate future relations, we hosted a secluded dinner for representatives from Stone Island with artists, producers, and creatives from Stockholm-based creative label Year0001 at restaurant Bar Montan in Slakthusområdet.