Range Rover x KSSS

The Brief
To highlight the newly established partnership between Range Rover and the Royal Swedish Yacht Club (KSSS), we were tasked with creating a premium brand activation during Sweden’s largest regatta – Gotland Runt.

The Work
To embody the essence of the Range Rover brand and deliver added value to their customers and network, we created the Range Rover Lounge – an exclusive, private space located at the heart of the action in Sandhamn. Guests were treated to a sophisticated atmosphere with curated food and drinks, live updates from the regatta, and an inspiring talk by KSSS ambassador Julia Gross.

Ahead of the regatta, we also hosted an exclusive pre-event dinner in collaboration with KSSS at restaurant Slipen in Stockholm. The evening featured an inspiring talk by Anneli Pompe and brought together prominent guests from both Range Rover and KSSS networks.