Range Rover House

Brief
Create a sense of luxury, pleasure and exclusivity as Range Rover brings the Range Rover House concept to the Swedish market for the first time.

Work
Range Rover House is a demonstration of the British luxury brand's DNA, bringing to life experiences that embody its contemporary design philosophy. Following its premiere in California in 2022, the event has opened its doors to invited guests in locations such as Sydney, St Tropez and Mayfair in London, and now for the first time in Sweden at the two-star Guide MICHELIN restaurant AIRA in Stockholm.
Guests were able to experience the innovative and luxurious features of Range Rover House, which were then reflected in a selection of in house activities. These included exclusive champagne tastings, fragrance workshops with Swedish boutique perfumer Muro Scents and a world-class dining experience from AIRA's two-star kitchen. The evening ended with an intimate live jazz performance and the unique fragrances created by guests were later sent home.