Range Rover Design Icon

Brief
Create an exclusive and design-forward brand experience that brings the Range Rover universe into dialogue with the world of contemporary design.

Our work
An exclusive panel discussion at Nordiska Galleriet with the theme A Design Icon for Design Icons, where we brought together some of Sweden’s and Europe’s most interesting voices in design and creative fields.

The panel was moderated by Nova Beatrice, Editor-in-Chief of The New Era Magazine, and featured Chris Martin from Massproductions, Anna Lovisa Holmquist from Folkform, as well as curator and critic James Taylor-Foster. Together, they explored concepts such as modern luxury, innovation, and what it truly takes for an object to achieve the status of a design icon.

The evening served both as inspiration and brand positioning, reflecting Range Rover’s design DNA in a new context through conversation, space, and exhibition. The selected pieces highlighted during the event were afterwards exhibited at Nordiska Galleriet for a limited time.