Omnipollo x Bitburger presents KNÄCKEBROT

Brief
AWB was tasked with communicating KNÄCKEBROT Pilsner, a flavourful collaboration between two legendary breweries: the Swedish beer equilibrists Omnipollo and the German brewery Bitburger, founded in 1817.

Our work
We wrote and compiled press materials distributed to food, beverage and lifestyle media, and hosted a press lunch with a tasting at Omnipollo’s church in Sundbyberg. Representatives from both breweries were present to introduce the collaboration and answer questions.
In the evening, the focus shifted to the launch party, as we opened the church doors to guests who were welcomed with KNÄCKEBROT, cheeseburgers and music by DJ Eya Bourguiba.