NOFO Key to Söder

Brief
Showcase the best of Södermalm through the eyes of NOFO Hotel, reaching an international audience.

Our work
NOFO has become deeply rooted in its beloved Södermalm. So, it is time for international guests to discover the hotel too. First out was the campaign Key to Söder, created to remove the decision fatigue that often comes with travelling. By offering a carefully curated entry into Södermalm’s more authentic corners, the concept addresses a universal travel concern: the fear of missing out on genuine experiences when visiting a new city. To show how it works, AWB invited Södermalm locals Stefan “Storken” Johansson, Hanna Hyltén Cavallius, Hedda Krutmeijer and Baaba Bayo to share their personal keys to the neighbourhood.