Minuty Prestige – A Taste of Provence

Brief
Create an elevated dining experience in Stockholm that showcases the elegance and versatility of Minuty Prestige rosé.

The work
In collaboration with Ward Wines and restaurant Calle P, we brought the spirit of Provence to Stockholm through a limited-time culinary experience designed around the refined character of Minuty Prestige. The goal: to celebrate the wine’s versatility by curating a menu where each dish, starter through to dessert, was crafted to complement and elevate its distinct flavour profile.

Set in the heart of Stockholm, the experience offered guests a momentary escape to the South of France. Each element of the evening was carefully considered, from the sun-soaked aesthetic touches to the elegant pairings on the plate. The result was a journey through taste and terroir, where the rosé took centre stage.
The menu was available for a limited time, inviting guests to indulge in a seasonal expression of Provence without ever leaving the city.