Levi’s® Press Day SS25

The Brief
Host Levi's® press day and capture the SS25 collection through the crisp lens of Scandinavian winter creativity.

The work
Levi's® Press Day was designed as an immersive experience that captured the essence of Scandinavian winter – where introspection meets creativity – as it unveiled the SS25 collection to media and key opinion leaders in Stockholm. Thoughtfully curated, the event invited guests to engage with the brand through hands-on experiences: Wawa Print Shop offered live printing on Levi's apparel, DJ Axel Boman set the tone with his signature sound, Riche Fenix created the evening's food and Brooklyn Brewery kept the drinks flowing.

The aim was to build meaningful connections with the brand, celebrate the creative spirit of the season and showcase the new collection in an authentic and inspiring way. Success? Success.