Hyundai – Inster launch event

Brief
As Hyundai prepared to launch its new compact EV Inster in Sweden, we were tasked with creating a conceptual, experience-driven event that captured the car’s urban identity – with clear nods to the brand’s Korean heritage and modern street culture.

The Work
For one night only, we transformed the industrial venue Skyddsrummet in Stockholm into a vibrant Korean block party. A unique brand experience where design, food, music, and storytelling came together in perfect harmony.

With set design by Paradiso Studio, street food and cocktails by Tjoget, and music curated by DJ Karin Bernstrup, the event reflected Inster’s bold personality: compact, electric, and full of character. The fully customized experience engaged both media and influencers, setting the tone for Hyundai’s position in the Swedish EV market.