Dr. Martens x CPHFW

The Brief
Create an unforgettable brand experience to launch the new Buzz Hi Boot and generate buzz around Dr. Martens during Fashion Week.

The Work
For Copenhagen Fashion Week, we transformed a venue in Kødbyen into a nostalgic Buzz World to mark the arrival of Dr. Martens’ latest silhouette, the Buzz Hi Boot. Guests were welcomed with drinks and finger food, enjoyed DJ sets from Atusa and Malika Mahmoud, and ended the night with a headline performance by multi-disciplinary artist Okay Kaya. The result was an immersive evening that captured the spirit of Dr. Martens and built anticipation ahead of the official launch.