Nike Running – “Power of Choice” Media Partnerships

The Brief
In autumn 2025, Nike launched the Power of Choice campaign to inspire runners to find the perfect running shoe within the brand's Pegasus, Vomero and Structure collections. The campaign aimed to clearly communicate the differences between the three models, making the choice simpler and more personal.

Our Work
AWB brought the Power of Choice campaign to life through four strategic media partnerships across Sweden and Denmark, reaching the target audience through relevant and trusted editorial platforms.

In Sweden, we partnered with Runner's World Sweden and running profile Mathias Stjernlöf, as well as Café Magazine and Editor-in-Chief Joel Ågren. In Denmark, we collaborated with Soundvenue and running profile Xalli Steninge, together with FIT Living and Editor-in-Chief Camilla Haldrup.

Together with each media partner, AWB produced the campaign content, where editorial profiles tested and reviewed the products through their own running routines and everyday lives. This resulted in authentic content that communicated the campaign's core message of choice, performance and individuality.

Through PR-led storytelling and editorial collaborations, the campaign was activated through credible voices, with each media partner bringing their own interpretation of Power of Choice.