Klättermusen – Go Feel Wild & Forest Bound Premier

The Brief
Launch Go Feel Wild, the new brand campaign by Klättermusen, and celebrate the premiere of the film Forest Bound through an immersive cultural event that would bring the film’s narrative and spirit into the physical world.

Our Work
AWB developed and produced a bespoke launch event at Bio Rio in Stockholm, designed to extend the film experience beyond the screen.

At the heart of the evening was an exclusive screening of Forest Bound, followed by a live conversation exploring the creative process behind the film. Moderated by Paula Maso, Creative Lead at Klättermusen, the panel brought together members of production agency The Bunch to share insights into the storytelling, visual language and creative vision that shaped the project.

To tanslate the film’s universe into a tangible experience, we collaborated with Paradiso Studio to create an immersive environment inspired by the landscapes and mythology of Forest Bound. The evening continued with rune readings rooted in Nordic folklore and a DJ set by Leon Parara, creating a multi-sensory experience that reflected the campaign’s themes of nature, exploration, and reconnecting with the wild.