Range Rover Eton & Custom Made

Brief
Create an exclusive customer event presenting the Custom Made For You collaboration in a personal and experience-led way.

Our work
AWB was responsible for the planning and execution of the Custom Made For You by Range Rover and Eton event. The evening began at Eton’s flagship store on Birger Jarlsgatan, where guests were welcomed and introduced to the collaboration, followed by a fashion presentation led by Philip Warkander, the world’s first Doctor of Fashion Studies.

The evening continued at DoMa, where restaurateur Tea Malmegård welcomed the guests and introduced the restaurant as well as the evening’s menu, forming a natural part of the overall experience.