Dr. Martens – The art of comfort

Brief
Create interest and visibility for the launch of Dr. Martens’ new Zebzag boot in the Nordics through influential talent, local activation, and strong content.

Our work
AWB planned and delivered an exclusive dinner at Tjoget for a curated group of talents, where guests experienced The Art of Comfort by wearing a pair of Zebzag boots throughout the evening. We created a cohesive brand experience featuring award-winning bartender Hedda Bruce, who developed Dr. Martens–inspired cocktails, and integrated the boot’s comfort and aesthetic into the set design for the night.

As part of the campaign, we collaborated with Damernas Värld and creator Fatima Fransson to produce content in which the Zebzag boot was styled in an exclusive online feature, published across Damernas Värld’s channels as well as Fatima’s own platforms, supported by both organic and paid social media distribution.