Johnnie Walker Stockholmsprognosen

Brief
Launch Johnnie Walker Black Ruby in Sweden through a culturally relevant PR concept, taking responsibility for ideation, content and activation.

Our work
To mark the launch of Johnnie Walker Black Ruby in Sweden, AWB developed the Stockholmsprognosen – an editorial format published every Friday, highlighting the best bars, clubs and cultural moments across Stockholm ahead of the weekend. The forecast was created in collaboration with pop duo Rebecca & Fiona, DJ profiles DJ Carli and Jessie Granqvist, and stylist and creative Gorjan Lauseger, and distributed through Thatsup and social media channels.

The campaign culminated in a pre-event at Fotografiska in connection with Visual Art Club. AWB handled invitations, the guest list, set design and curation of the evening, with Black Ruby's visual identity woven throughout – from the bar experience and lighting to styling and the wider environment.