We are excited to announce the launch of the Brothers fall tour!

All bodies are unique. Some have muscular thighs, long arms or slim shoulders. Other have ”love handles”. Based on data from Brothers’ spring tour, we have created a digital simulation of the average Swedish man and he doesn’t look like the models consumers usually see across the billboards. With this campaign, Brothers’ would like to put the spotlight on the question of male body ideals.

To increase Swedish men’s knowledge about style and the way their clothes are supposed to fit, Brothers will visit fifteen cities across Sweden. The tour offers both a personal size analysis and the opportunity to get your old suit tailored to your personal measurements – completely free of charge. Read more about the tour or do the analysis online here and see the campaign here.