A crutial part of the Diageo alcoholic beverage company, Zacapa Rum is often regarded as one of the finest rums in the world. Zacapa is well known for their aging and blended process in the ‘House Above the Clouds’, 2300m above sea level. It is said that the cool mountain air slows aging, allowing Zacapa time to rest and develop character. Zacapa Rum has focused its work around the concept called ‘The Art Of Slow’. More info here.
What we do
AWB is the strategic and creative PR partner for Zacapa. We work with developing new ideas and concepts to strengthen the brand across Sweden and Denmark, including the ‘The Art Of Slow’ series. This past spring we crafted and launched the campaign entitled Nuet and are now in the middle of the second round of the series.