The brief
Continue Talisker’s tradition of encouraging people to embrace their adventurous side and explore their surroundings.

The work
We created a campaign connecting Talisker to the winter bath trend. The campaign consisted of two parts. One part is a full weekend experience in Åre curated by Talisker, with a focus on whisky tasting and cold bathing, open for anyone to book. The other part was a cold bath guide created with a cold bathing expert Linda Vagnelind. The guide consisted of eleven beautiful places to go cold bathing in Sweden and tips about how best to cold bath. To create visibility for the campaign we invited twenty influencers to try out the Talisker Adventures winter bath weekend experience before everyone else. We also planned a PR outreach to place the guide into consumer media.