The brief
Create a visual identity that can differentiate us from our competitors and attract the picky Södermalm target group without taking it too far from ICA’s overall brand.

The work
We created a visual identity that shows that ICA Kvantum Södermalm have high ambitions, great taste (in terms of both food and appearance) and a sustainable approach in everything they do. A personal and positive profile that reflects competence, genuineness and inclusivity. Contemporary but still timeless. Premium but never snobby. A bit arty but most of all playful and artless. An uncomplicated and warm visual identity that saluts passion for food and sustainability and ties back to the overall ICA brand.