body launch

/// verso

The brief
Help Verso launch their new product category ”Body”, through a digital campaign with a strong visual expression, covering the whole marketing funnel.

The work
Our skin is the largest organ of the body with a total area of about 20 square feet. It protects us from daily stressful external factors, helps the body to regulate temperature, and permits the sensations of touch, heat, and cold. For this campaign, we deep dive in a visually stylistic, tactile and dreamy concept. Traveling through the landscapes of skins and the power of water. An intimate and honest trip where we move close and explore the organic forms and graphic silhouettes that shape the human figure. A calm and down-to-earth overall expression in stylish packaging, that runs through all campaign material. The “Body” campaign consisted of multiple assets that combined helped Verso to educate, attract, delight, inspire and engage their audience.