Position Tanqueray as the most premium gin in the market and connect to the brand heritage that revolves around botanical herbs.
With its exquisite taste and meticulous botanical selection, Tanqueray has defined gin since 1830. To celebrate and highlight the sensorial aromas and flavors in each bottle, we launched a unique sensory cocktail experience called Top Notes – carefully crafted cocktails deconstructed and reimagined as fragrances.
Top Notes is a collaboration between scent experts from the fragrance brand Muro Scent and highly acclaimed cocktail bars Coquetel Social in Stockholm and Nimb bar in Copenhagen. Together they have turned cocktails into custom-made fragrances to give guests the chance to order premium gin cocktails, purely based on scents.
For this experience the cocktail masters from Coquetel and Nimb created six new and unique signature gin cocktails, based on three different types of Tanqueray. The cocktails have then been reimagined and interpreted as fragrances by Muro Scent. The ambition has been to capture the essential notes and aromas of each cocktail and the flavors of Tanqueray, whether citrus, vanilla, thyme, spices, flowers, bitters or fruit.
“SMELL AND TASTE. ALWAYS INTERTWINED. WE SET OUT ON A JOURNEY TO BRING THEM EVEN CLOSER. CAREFULLY CRAFTED COCKTAILS DECONSTRUCTED AND REIMAGINED AS FRAGRANCES. MAKES THE LAST SIP LAST LONGER.”