The brief
Launch Baileys Salted Caramel in time for the Holiday season.

The work
We invited dessert experts Tea Malmegård in Sweden and Frederikke Waerens in Denmark to create scrumptious desserts using Baileys Salted Caramel. The recipes were then used for a PR outreach. Frederikke hosted an influencer bake-a-long in Denmark and Tea’s desserts became part of the weekend brunch at her restaurant Doma  in Stockholm. We also organised a digital influencer ‘Fika’ on Zoom including the gifting of Tea’s Baileys Salted Caramel layer cake.