the driver update

/// hyundai

The brief
Create a PR driven campaign for Johnnie Walker in Sweden where gift buyers for the festive season will consider buying Johnnie Walker Black Label as a desirable gift for those who inspire them to take bold steps.

The work
The modern city and the way we get around it is changing fundamentally. As electric cars, electric scooters and other electric vehicles take up more space in the city, while mobile phones and headphones are distracting, new traffic situations and accident risks arise. To increase safety in the city, Hyundai therefore wants to take greater responsibility. Together with Sweden’s largest traffic school My Driving Academy and the insurance company Folksam, Hyundai therefore launched The Driver Update – a digital driver’s license update that will teach all of Sweden’s drivers to drive safely in the new city traffic.