Tenson is a Swedish outdoor brand founded in Varberg in 1951. They focus on essential, functional clothing and gear that people can afford. Their passion for nature is genuine, and with that comes an enthusiasm to make the outdoors accessible for everyone.

What we do

AWB is a strategic partner to Tenson. So far we’ve had the opportunity to work on a new brand platform. A platform that will strengthen the brand and create new associations. As well as secure a unique position on the outdoor market.