The Nordic Swan Ecolabel, commonly known in the Nordic countries as ‘the Swan’, was born 25 years ago when the Nordic council of ministers founded label to help consumers choose environmentally conscious products.

Today the Nordic Swan Ecolabel covers over 10,000 products and services that contribute to a sustainable consumerism.

The Nordic Swan Ecolabel is the official ecolabel of the Nordics countries and is a non-profit state-owned company and works on consignment from the Swedish government without branch affiliation. Ecolabelling Sweden is part of the Nordic Swan Ecolabel organisation. It is responsible for criteria development, licensing and marketing of the Nordic Swan Ecolabel and the EU Ecolabel in Sweden. Find out more about Svanen here.

What we do

AWB act as a strategic and creative partner and work primarily with consumer-oriented campaigns.