staycay tour

/// gordon’s

The brief
Activate the Gordon’s Gin portfolio for a summer campaign, putting Gordon’s Gin top of mind as the best choice for gin & tonics in the Nordics.

The work
We created Gordon’s StayCay Tour – a mobile bar concept with a bar truck visiting hotspots in Norway, Denmark, and Sweden, equipped with the full range: Gordon’s Sicilian Lemon, Pink Gin, London Dry Gin, and Non-Alcoholic. We created a staycation vibe through beach chairs, cocktails inspired by holiday destinations, and offered board games.