Find new ways of communicating with customers during the pandemic and reach a new target groups.
Söderhallarna is Södermalm’s largest and most well-sorted market hall for food & drink. During the pandemic, Söderhallarna wanted to find new ways to communicate and reach its customers and attract new customers to find Söderhallarna. Söderhallarna developed the concept Saluhall Live, a digital live-shopping experience focusing on food and drink. AWB was responsible for developing the episodes’ content, talent management, PR and paid collaborations with influencers. In addition to the live shopping, digital cook-a-longs, product tips and cooking hacks were also offered.