The brief
Launch Gordon’s Sicilian Lemon Distilled Gin in the Nordics.

The work
Gordon’s Sicilian Lemon Distilled Gin offers a zesty twist on an original recipe from Alexander Gordon. Made with the highest quality ingredients and using 100% natural flavors, the recipe has been perfectly crafted to balance the juniper notes and refreshing taste of Gordon’s with the finest Sicilian lemons. Inspired by the Sicilian cuisine we decided to promote the new product Gordon’s Sicilian Lemon Distilled Gin in an unexpected way. We invited Swedish food influencer and drink aficionado Gabriella Skog to create a delicious gin pasta, and a matching gin & tonic. We put together a nice gifting kit for selected influencers and used the recipe for a PR push to lifestyle media.