Sandqvist was founded in 2004, initially as an experimental design project by three childhood friends; Anton, Daniel and Sebastian. The brand grew organically as a response to the lack of well-crafted, design-led, functional bags on offer at the time and disrupted the status-quo on how practicality can go hand-in-hand with design. Staying true to their Scandinavian roots, the three founders still believe in Swedish values; sustainability and care for the environment, high-quality designs and an unbeatable approach to function.

What we do

AWB is the PR and communications agency for Sandqvist in Sweden. We work as a strategic and creative partner for Sandqvist to strengthen the brand’s awareness and visibility in the target group. Sandqvist is a part of AWB’s physical and digital showroom.