The brief
Tanqueray asked us to launch Tanqueray Blackcurrant Royale. A purple gin inspired by Charles Tanqueray’s many trips to France in search of new flavours.

The work
AWB developed the concept PeTanqueray – a boule and gin cocktails concept celebrating the French heritage in style. The concept was activated together with Boule Bar in Sweden and Denmark, and with BFF Oslo in Norway.