Peak Performance was founded 1986 in the small mountain village Åre, Jämtland. The brand produce clothing that combine superior functionality with simple and modern design for an active lifestyle. The iconic label work with garments and gear across ski, golf, running, sportswear and urban / everyday clothing. Today Peak Performance is considered to be Scandinavia’s biggest brand within functional sportswear and is available in more than 20 countries. For more information on Peak Performance, visit them here.

What we do

AWB act as the strategic partner for Peak Performance in Sweden, where we work with developing new ideas and concepts to strengthen the brand.