About Nike

Based near Beaverton, Oregon, Nike is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for sports and fitness activities.


During the ‘Just Do It’ Weekend in which 4000 female runners gathered in central Stockholm for a 10k race, Nike’s aim was to build a showroom and retail store for the NikeLab x Sacai collaboration.

What we did

AWB handled everything from producing the showroom and retail store and handling the communication surrounding it. We launched a media collaboration with Bon magazine to host the opening party and on the second night, held an intimate dinner for specially chosen influencers in the creative industries.


Total clippings: 169

Total reach: 1 700 000 (in prioritized creative media/social channels)

Visitors in the store: 1 500

Photo experience: Used every 6th minute