About Nike

Based near Beaverton, Oregon, Nike is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for sports and fitness activities.


Nike’s goal was to activate their new autumn/winter running and training collection with their key influencers, inspiring more people to challenge the weather conditions of the Nordics.

What we did

Nike and AWB created an activation alongside blogger/author Flora Wiström, photographer/blogger Frida Vega Salomonsson and film director/model Nim Sundström. They were invited to travel to Iceland to create unique content for their personal channels and a short film to showcase the experience. AWB planned, joined and lead the production in Iceland to ensure that the brand message was heard through all content production. AWB also coordinated and maximised the effect of the content while handling influencer relations and brand loyalty.


Total clippings: 52

Total reach: 913 955

PR value (SEK): 685 466

AD value (SEK): 228 489