NIKE

ACG DINNER

About Nike

Based near Beaverton, Oregon, Nike is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for sports and fitness activities.

Background

For the launch of the NikeLab ACG Holiday 15 collection, Nike wanted to invite key media and influencers within fashion, music and sport, creating an exclusive event in Stockholm.

What we did

The idea was to take media and influencers to a secret location in Stockholm where they would experience the new collection through dinner. The sounds and lightings effect would connect back to the collections resistant nature to extreme weather, creating a unique ambience throughout the space.

Execution

Location scouting

Planning, production and implementation of the event

Secured attendance from key media and influencers

Created gifting packs and handled product seeding

Handled the communication around the collection

Results

Total clippings: 96

Total reach: 3 670 000