The brief
Put the new product ‘Baileys Strawberries & Cream’ top of mind amongst the Swedish consumers just in time for the summer.

The work
We invited popular food influencers and creatives Badass Food Stories to make an exquisite dessert pizza using the new Baileys in it. A fun alternative to the classic Midsummer strawberry cake. The pizza was served at the popular pizza place Deglabbet in Stockholm for a limited period. We also hosted an influencer after work where we allowed them to try out the pizza before everyone else as well as a PR outreach and an influencer gifting with the dessert pizza recipe.