Japanese retail company MUJI was founded in 1980 as a reaction to consumer society. Mujirushi Ryohin, MUJI, translates to no-brand quality goods. Their minimal design combined with useful, practical items has been a success, with more than 700 stores around the world. In 2019 they opened their largest store in Europe on the 4th floor of department store Åhléns in Stockholm.

What we do

AWB is a strategic and creative partner to MUJI in Sweden. Our assignment involves events, activation and communication to help strengthen the brand’s awareness. We also played a big part in the successful launch of the flagship store in Stockholm.